Università Cattolica del Sacro Cuore utilized the AWorld platform to implement a two month gamified sustainable mobility challenge at the Piacenza campus. The initiative achieved an 80% active user rate and tracked over 523,494 sustainable actions. By integrating tracking infrastructure with educational content, the institution measured 55,000 minutes of eco friendly commuting behaviors.
CASE STUDY
Università di Piacenza: sustainable mobility and climate action
The Company:
Università di Piacenza
Sector:
Education
Target Audience:
Students
PROFILE
Università Cattolica del Sacro Cuore — Piacenza campus
- University specializing in economics, agriculture, and food sciences
- Located in Piacenza, northern Italy
- Strong commitment to sustainability and civic education
OBJECTIVE
Promote sustainable transportation choices among the student community
- Encourage students to adopt eco-friendly commuting habits
- Track and measure sustainable mobility at the campus level
- Create a culture of environmental responsibility on campus
SOLUTION
A two-month gamified sustainable mobility challenge
A two-month digital challenge encouraging students to log eco-friendly commuting behaviors — cycling, walking, and public transport. AWorld provided the tracking infrastructure, gamification layer, and educational content to make sustainable mobility engaging and measurable.
RESULTS
Measurable impact on engagement and sustainability
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