CASE STUDY
Serie A: play green, save the planet
The Company:
Serie A
Sector:
Sports
Target Audience:
Football Fans
PROFILE
Serie A — Italy's top-tier professional football league
- Italy's premier professional football league, organizing top-flight competition
- 20 clubs and millions of passionate fans across Italy and the world
- Committed to using football's cultural power for social and environmental good
OBJECTIVE
Mobilize Serie A fans and clubs around Earth Day sustainability initiatives
- Leverage football's cultural reach to engage fans in sustainability
- Track and reward sustainable mobility choices among the fan community
- Build a multi-year tradition of environmental action around Earth Day
SOLUTION
4 years of gamified Earth Day missions with clubs and fans
A multi-year Earth Day collaboration between AWorld and Serie A, featuring in-app sustainability missions, sustainable mobility tracking, and collective impact challenges. Fans and clubs competed to log the most sustainable actions, transforming matchday culture into an engine for environmental change.
RESULTS
Measurable impact on engagement and sustainability
Turn the passion of your fans into positive energy for the Planet
Partner with AWorld to make your sporting events a force for sustainability
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