CASE STUDY
Sosteniamo il Futuro: Conad and AWorld Engaging Consumers in Sustainability
The Company:
Conad
Sector:
Retail
Target Audience:
Consumers
PROFILE
Conad is Italy's leading organized retail group
- Italy's number-one organized retail group since 2019
- Over 3,000 stores nationwide with millions of loyal customers
- Long-standing commitment to social and environmental responsibility
OBJECTIVE
Involve customers in conscious consumption choices
- Engage consumers around sustainable purchasing decisions
- Leverage the loyalty program to drive environmental impact
- Build long-term brand affinity through ESG-aligned experiences
SOLUTION
AWorld integrated into the Conad app with loyalty and Earth Day activation
AWorld was embedded into the Conad app, combining educational sustainability content, gamified challenges, and loyalty rewards tied to eco-friendly behaviors. A landmark Earth Day campaign mobilized the community and resulted in 11,000 trees planted.
RESULTS
Measurable impact on engagement and sustainability
0
Engagement rate
0
App downloads
0
Trees planted
Engage your retail community in sustainability!
Drive conscious consumption and brand loyalty with AWorld's platform
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