CASE STUDY
Urban Lab: Torino changes through connected neighborhoods
The Company:
Urban Lab
Sector:
Public Sector
Target Audience:
Citizens
PROFILE
Urban Lab is an independent association documenting Turin's urban transformation
- Independent association dedicated to Turin's urban and cultural transformation
- Documenting and facilitating sustainable city development since 2006
- Partner in the Earth Day 2024 citizen sustainability campaign
OBJECTIVE
Engage Turin's citizens through a digital platform for Earth Day 2024
- Mobilize citizens across neighborhoods around Earth Day
- Collect meaningful data on sustainability attitudes through citizen surveys
- Bridge digital engagement with physical community experiences
SOLUTION
Mission-based teams, citizen surveys, and QR-activated neighborhood engagement
AWorld powered Urban Lab's Earth Day 2024 activation with mission-based neighborhood teams, a digital sustainability citizen survey campaign delivered via QR codes across the city, and reward mechanisms for participation. The result was an unprecedented level of civic engagement around sustainability.
RESULTS
Measurable impact on engagement and sustainability
Work in the public sector? Turn your city into a sustainability lab!
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