CASE STUDY

Back to the future: Elisa, AWorld, and Conad united for the planet

The Company:

Elisa, AWorld, Conad

Sector:

Events

Target Audience:

General Public

OBJECTIVE

Objective

On June 2, 2023, in Verona, during the event "An Intimate Arena & Back to the Future Village", AWorld launched a major environmental mobilization initiative in collaboration with renowned artist Elisa and partner Conad. The goal was to activate citizens, Elisa's fanbase, and the local community in a powerful collective movement to promote climate awareness, sustainability education, and the adoption of responsible behaviors.

SOLUTION

Solution

During the evening of the event, a 6-month sustainability challenge was launched via the AWorld platform, aiming to reach 500,000 sustainable actions—a goal that the community not only met but greatly exceeded. The initiative also supported "Forestiamo Insieme l'Italia", a campaign promoted by Conad, involving the planting of 11,000 new pollinator-friendly trees across Italy in 2023–2024, building on the 20,000 trees already planted between 2022 and 2023. This contributed meaningfully to urban reforestation and biodiversity protection. The campaign's success was selected as a best practice example and presented as part of Italy's contribution at the United Nations Climate Change Conference (COP28) in Dubai. This initiative showcased a concrete model of impact engagement at a territorial scale—demonstrating the power of technology and culture to inspire sustainable behavior.

RESULTS

Results

users engaged

total interactions

educational content sessions completed

sustainable actions logged

Bring your community to the center of change!

With AWorld, your event will not only be a moment of awareness, but a concrete opportunity to transform good intentions into real and measurable actions.