CASE STUDY

Nitto ATP Finals 2023: when major sports events become catalysts for sustainability

The Company:

Nitto ATP Finals

Sector:

Sports & Events

Target Audience:

Sports Event Attendees

PROFILE

Nitto ATP Finals — world tennis' premier season-ending championship

One of the most prestigious tennis tournaments in the world
Held annually in Turin, Italy, with a global fan audience
Committed to making major sports events platforms for positive change

OBJECTIVE

Raise sustainability awareness among thousands of attendees

During the 2023 Nitto ATP Finals in Turin, AWorld led a high-impact activation designed to raise awareness among thousands of attendees about integrating sustainable behaviors into daily life.

Engage attendees with educational content on sustainable behaviors
Create a dual digital-physical activation at the event
Drive measurable participation in sustainability challenges

SOLUTION

Dual-channel activation: gamified app + on-site engagement stations

AWorld transformed the tournament into a platform for sustainability engagement with a dual-channel approach. On the digital front, the AWorld platform offered an interactive, educational, and gamified digital experience centered on UN 2030 Agenda themes with personalized content, quizzes, and challenges. On-site, a Carbon Footprint Station at the Fan Village in Turin, accessible via QR code, allowed attendees to calculate their carbon footprint and receive a Climate Therapy by AWorld. The initiative was supported by VeChain, a global leader in blockchain for sustainability, highlighting the potential of Web3 for environmental engagement. The project exemplified a powerful synergy between sports, technology, and sustainability.