AWORLD LAB · API PLATFORM

Add gamification, learning, and loyalty to any digital ecosystem.

Lab is the engagement API behind the world's most engaging products. Missions, rewards, leaderboards, learning paths, badges, and streaks , all available as REST endpoints. Build anything. Deploy in days.

API-firstGamificationMicrolearningLoyaltyMulti-tenantISO 27001

Trusted by 250+ enterprise companies

From the UN to global sports federations, leading brands, and public administrations.

United Nations
KPMG
Juventus
MotoGP
Lavazza
Deloitte
United Nations
KPMG
Juventus
MotoGP
Lavazza
Deloitte

WHY LAB

One platform. Six modules. Endless engagement.

Lab gives your product team the same engagement engine validated across enterprise deployments, exposed as a clean, composable API.

API-first by design

Every Lab capability is a REST endpoint. OAuth2, JWT, or server-to-server flows. Integrate with your stack, not the other way around.

Modular & composable

Missions, rewards, leaderboards, learning, badges, streaks. Combine modules freely, every domain is independent.

Built to scale

Serverless, multi-region, multi-tenant. From small teams to global enterprise rollouts. Sub-second API latency.

Thematically independent

Built for sustainability. Proven for HR, loyalty, banking, retail, education, wellness, and civic engagement.

AI-assisted content

Auto-generate Learning Paths, quizzes, and missions from your own topics. Zero to full content library in hours, not weeks.

Enterprise-secure

ISO 27001. GDPR by design. EU data residency. AES-256. ABAC + RBAC. Full audit logging.

The 6 modules. Every engagement primitive, ready to integrate.

Each module is independent, configurable through JSONLogic rules, and connected via an event-driven core. Mix and match to build the experience your product needs.

Missions

Turn actions into structured goals

  • →Lazy or event-driven assignment
  • →Recurring weekly/monthly missions
  • →Group challenges with shared progress

Rewards & Currencies

A full virtual economy in your app

  • →Multi-currency, multi-tenant balances
  • →Dynamic reward expressions
  • →Always / Fallback rule resolution

Leaderboards

Real-time competitive rankings

  • →Sub-millisecond ranking computation
  • →Fair timezone handling per user
  • →Automatic recurring instances

Learning Paths

Microlearning, gamified end-to-end

  • →Catalog of ready-to-deploy quizzes
  • →Sequential unlock with prerequisites
  • →Per-item progress tracking & analytics

Badges

Visible proof of achievement

  • →Drag-and-drop badge designer
  • →Recurring achievements supported
  • →Catalog + custom badges

Streaks

Consistency rewarded over time

  • →Perfect week / month / year tracking
  • →Tag-targeted seasonal streaks
  • →Configurable freeze pricing

What teams build with Lab

Four blueprints from real Lab deployments. Each scenario combines the modules differently , same engine, different outcomes.

Turn purchases into a loyalty experience customers actually love.

Connect your e-commerce, POS, or app events to Lab. Reward purchases, reviews, referrals, content interactions with credits redeemable for prizes. Add dynamic tier-based competition.

Real results: Levissima +50.7% engagement · Pulsee Play +752% sustainable actions · Lavazza +74% engagement

Activate your workforce with structured, measurable engagement programs.

Onboarding flows, ongoing training campaigns, ESG awareness, wellness challenges. Team-based competition by department.

Real results: Fondazione Milano Cortina 2026 → 79.4% employees with positive actions · Juventus "Black, White & More" → thousands of missions completed

Make learning measurable, motivating, and completion-driven.

Structured courses with prerequisite chains. Custom completion rules. Class-scoped leaderboards. Badges as digital certifications.

Real results: MotoGP™ → 117% challenge completion rate · 569,465 actions recorded

Build a self-sustaining engagement ecosystem inside your app.

Onboarding missions, feature discovery flows, daily streaks, UGC rewards. Reputation-based community leaderboards.

Real results: Levissima → 93,562 positive actions in one year · Lavazza → 172,558 actions in 8 months

PROVEN RESULTS

Numbers from real Lab deployments.

Every metric below comes from a real production deployment on Lab APIs.

0%
<strong>MotoGP™</strong>, challenge completion rate
0k
<strong>MotoGP™</strong>, total actions recorded
+0%
<strong>Pulsee Play</strong>, sustainable actions
+0%
<strong>Pulsee Play</strong>, active users
+0%
<strong>Levissima</strong>, engagement rate
0%
<strong>Milano Cortina '26</strong>, employees with positive actions

From zero to live. 3 steps. Days, not months.

Lab is built to disappear into your stack. No complex onboarding, no infrastructure to provision, no SDK overhead. Just APIs.

Connect

Authenticate via OAuth2 or JWT. Configure tenants, start sending events through Server-to-Server APIs.

Configure

Define activities, missions, rewards, rules via dashboard or API. JSONLogic expressions handle complex conditions without code.

Launch

Log user activities via App API. Lab automatically evaluates missions, distributes rewards, updates leaderboards, tracks streaks , event-driven, real-time.

ENTERPRISE-GRADE

Security, performance, and enterprise scale.

01

ISO 27001 certified

Verified ISMS controls + annual third-party audits

02

GDPR by design

Right to erasure, portability, granular consent, DPA available

03

EU data residency

Data hosted in AWS EU regions , never leaves the EU

04

Encryption

AES-256 at rest, TLS 1.2/1.3 in transit, AWS KMS keys

05

High-availability SLA

Contractually guaranteed uptime, continuously monitored

06

Low API latency

Sub-second p95 response times under standard load

07

Serverless

AWS Lambda + DynamoDB. Auto-scales to traffic spikes.

08

Multi-tenant isolation

workspaceId-scoped data, zero cross-tenant leakage

Frequently asked questions

Most teams reach a working integration in 1-4 weeks. Discovery and architecture: 1-2 weeks. API integration: 2-6 weeks. UAT and go-live: 1-2 weeks.

ActNow is our ready-made sustainability mobile app. Evolve is our LXP for corporate training. Lab is the underlying engagement engine exposed as APIs. Choose Lab when you want maximum control over UX and data, or when you need to embed gamification inside an existing app.

Lab is offered on an enterprise subscription model based on monthly active users and modules in scope. No per-API-call fees. Pilot and sandbox environments included. Book a demo for a custom quote.

Yes. The Server-to-Server API and bulk user import let you migrate existing point balances, user histories, and reward catalogs. Brands like Pulsee Play and Lavazza connected pre-existing programs without rebuilding their apps.

Rate limits are configured per workspace and per endpoint, with burst capacity. Enterprise plans include custom limits. Native idempotency ensures retries are safe.

Yes. Every Lab account includes a dedicated sandbox workspace with separate authentication, data, and the full API surface.

Yes. SAML 2.0 and OIDC SSO with Azure AD, Google Workspace, and other enterprise IdPs are supported. Passwordless EMAIL_OTP available for end-user authentication.

Ready to build engagement that actually works?

Talk to our team. 30 minutes. We'll map your use case to Lab modules and show you what production deployments look like , with real data.