CASE STUDY
Sustainability in action: how Electrolux turned Fuorisalone into a sustainability engagement hub
The Company:
Electrolux
Sector:
Consumer Electronics
Target Audience:
Event Visitors & Employees
PROFILE
Electrolux is a global leader in sustainable home appliances
- Swedish multinational and one of Time's Top 100 Most Sustainable Companies 2024
- Global leader in home appliances with a commitment to sustainable living
- Actively integrating sustainability into brand experiences and events
OBJECTIVE
Increase sustainability awareness and engagement at Fuorisalone 2024
- Transform a design event into a sustainability engagement hub
- Deliver measurable environmental education to event visitors
- Create team-based sustainability challenges for Electrolux employees
SOLUTION
QR-activated sustainability stations and Team Electrolux challenges at Fuorisalone
AWorld powered Electrolux's sustainability activation at Fuorisalone 2024 with QR-activated engagement stations throughout the venue, gamified Team Electrolux challenges, and a curated library of sustainability content. The result was one of the most impactful event-based sustainability programs ever run.
RESULTS
Measurable impact on engagement and sustainability
Want to turn your event into a measurable sustainability experience?
Transform any event into a sustainability hub with AWorld's engagement platform
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