CASE STUDY

Earth Day 2023 in Turin: a collective commitment to sustainability

The Company:

Earth Day 2023

Sector:

Events

Target Audience:

General Public

OBJECTIVE

Raising public awareness about sustainability

The Turin edition of Earth Day 2023 aimed to raise public awareness about the importance of sustainability and protecting our planet. Partner companies and local institutions embraced the event as a strategic opportunity to educate and actively engage citizens, promoting the core themes of the UN 2030 Sustainable Development Goals.

SOLUTION

An immersive sustainability festival with 60+ activities

Curated by AWorld in collaboration with Club Silencio, Earth Day 2023 took place across several prestigious venues in Turin's historic center, creating spaces for dialogue, education, and entertainment. The program featured a wide array of activities—workshops, talks, labs, concerts, and interactive experiences—designed to make environmental issues both accessible and compelling. Expert-led talks explored topics ranging from climate change solutions and green tech innovation to the social dimension of sustainability. The main stage hosted standout artistic and musical performances inspired by the Agenda 2030. Other highlights included a sustainable food market, a wellness area with over 130 hours of mind-body activities, and an earth market showcasing local artisans and producers. A comprehensive communications plan amplified the event's reach through dedicated web pages, social campaigns, media relations, and influencer partnerships—engaging the public before, during, and after the event.

ENGAGEMENT

Event Engagement

Measurable impact on engagement and sustainability

Attendees

Activities

Speakers

Performing artists

Thematic talks

Swap party

City-wide plogging event

Trees pledged

Energy saved

CO₂ offset

Sustainable actions tracked

CO₂ saved

MEDIA COVERAGE

Media Coverage

TV broadcasts (national + local)

Radio airings

Web reach

Influencers involved

Press articles

Print reach

“We chose to be a Premium Partner of this major event animating the city of Turin on Earth Day to reaffirm our commitment to environmental protection and the promotion of everyday best practices for its preservation.”

Giuseppe Zuliani

Director of Customer Marketing and Communication, Conad