CASE STUDY
Università di Piacenza: sustainable mobility and climate action
The Company:
Università di Piacenza
Sector:
Education
Target Audience:
Students
PROFILE
Università Cattolica del Sacro Cuore — Piacenza campus
- University specializing in economics, agriculture, and food sciences
- Located in Piacenza, northern Italy
- Strong commitment to sustainability and civic education

OBJECTIVE
Promote sustainable transportation choices among the student community
- Encourage students to adopt eco-friendly commuting habits
- Track and measure sustainable mobility at the campus level
- Create a culture of environmental responsibility on campus

SOLUTION
A two-month gamified sustainable mobility challenge
A two-month digital challenge encouraging students to log eco-friendly commuting behaviors — cycling, walking, and public transport. AWorld provided the tracking infrastructure, gamification layer, and educational content to make sustainable mobility engaging and measurable.

RESULTS
Measurable impact on engagement and sustainability
0
Active user rate
0
Sustainable actions
0
Minutes of sustainable transport
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