The University of Colorado Boulder implemented a two year sustainability engagement program using the AWorld platform to activate students and faculty during Earth Day. This initiative utilized a donation mechanic where one dollar was contributed to environmental causes for every sustainable action logged. The project successfully integrated digital tracking with campus wide cultural initiatives.
CASE STUDY
Campus in action for sustainability: University of Colorado challenge
The Company:
University of Colorado
Sector:
Education
Target Audience:
Students & Faculty
PROFILE
University of Colorado Boulder — a leading research institution
- Prestigious public research university in Boulder, Colorado
- Recognized leader in sustainability research and campus initiatives
- Community of students and faculty committed to environmental action
OBJECTIVE
Engage students and faculty in meaningful sustainability action
- Create campus-wide participation in Earth Day initiatives
- Link individual actions to tangible environmental donations
- Integrate digital engagement with on-campus sustainability culture
SOLUTION
A digital and on-campus Earth Day initiative with donation mechanics
A two-year Earth Day program combining AWorld's digital platform with on-campus activations. For every sustainable action logged, $1 was donated to environmental causes — creating a direct link between student participation and real-world impact.
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