CASE STUDY

NOW26: Milano Cortina 2026 and AWorld turn the Olympic Games into a lasting climate movement

The Company:

Fondazione Milano Cortina 2026

Sector:

Sport & Major Events

Target Audience:

Fans, volunteers and partners

PROFILE

Fondazione Milano Cortina 2026 organized one of the world's largest visibility platforms

Organizing Committee of the XXV Olympic Winter Games and XIV Paralympic Winter Games (February–March 2026)
Hosted across Milan, Cortina d'Ampezzo, Valtellina, Val di Fiemme and Anterselva, a multi-venue event of unprecedented scale for Italy
Long-standing commitment to leaving a lasting environmental and social legacy beyond the sporting celebration

OBJECTIVE

Translate the global visibility of the Games into measurable daily action

Seize the global reach of the Olympic Games to spark a lasting cultural shift on climate
Engage fans, partners and volunteers in a journey of environmental and social responsibility
Build an active community that would generate measurable impact and last beyond the event itself

SOLUTION

The NOW26 Public Community: progressive missions, gamification and measurable impact

AWorld designed the NOW26 Public Community, structured around a progressive collective mission starting at 10,000 actions, crushed in days and raised to 100,000
Multi-topic educational content (sport, energy, mobility, waste, food, SDGs), Carbon Footprint assessments and quizzes with three difficulty levels
Integrated Mobility Tracker that automatically rewarded sustainable trips with no manual input
10 dedicated push notifications aligned to key Olympic moments kept engagement high throughout the 1.5-month mission
Supported by integrated communication across official Milano Cortina 2026 channels, a dedicated landing page and editorial coverage

RESULTS

Measurable impact on engagement, education and climate

Sustainable actions (+13% vs goal)

Active participation rate

0kg

CO₂ saved

Reach 82.5% participation with ActNow

Milano Cortina 2026 reached 82.5% active participation across the NOW26 community because they didn't just broadcast sustainability messages. They built a measurable engagement program.

ActNow, our fan engagement platform, powered the program: progressive missions, gamification mechanics, real-time impact tracking, and analytics that prove ROI to event organisers and sponsors. The same engine drives participation in major sports events, festivals, conferences, and any audience-facing initiative.