The Milano Cortina 2026 Olympic sustainability initiative utilized AWorld to engage fans through the NOW26 Public Community. This platform tracked 113,010 sustainable actions and achieved an 82.5 percent active participation rate. The program resulted in 772,000 kg of CO2 savings by integrating mobility tracking, gamified quizzes, and progressive missions aligned with UN Sustainable Development Goals.
NOW26: the Olympic Games become a climate movement
The Company:
Fondazione Milano Cortina 2026
Sector:
Sport and major events
Target Audience:
Fans, volunteers and partners
Profile
Fondazione Milano Cortina 2026 is the Organizing Committee of the XXV Olympic Winter Games and the XIV Paralympic Winter Games (February-March 2026). The Games took place across Milan, Cortina d'Ampezzo, Valtellina, Val di Fiemme and Anterselva, with a commitment to leave a lasting environmental and social legacy.
Objective
Use the global visibility of the Games to spark a cultural shift on climate. Engage fans, partners and volunteers in a journey of environmental and social responsibility and build an active community able to last beyond the event.
Solution
The NOW26 Public Community was born on the AWorld platform, with a collective mission that started at 10,000 actions, reached within a few days, and was then raised to 100,000. Participants found content and quizzes on sport, energy, mobility and food, a carbon footprint calculator and automatic tracking of sustainable trips. Notifications tied to key moments of the Games and communication on Milano Cortina 2026's official channels kept participation high for the whole mission.
RESULTS
Measurable impact on engagement, education and climate
