CASE STUDY

Cognizant: promoting a culture of sustainability through active engagement

The Company:

Cognizant

Sector:

Technology

Target Audience:

Employees

PROFILE

Cognizant is a leading American multinational in digital services

Leading American multinational for digital services, consulting, and technology
Global workforce of over 300,000 employees across 40+ countries
Committed to embedding sustainability into corporate culture worldwide

OBJECTIVE

Foster a culture of sustainability among employees globally

Engage employees across geographies in a shared sustainability journey
Educate staff on SDGs and their role in achieving corporate ESG targets
Drive competitive engagement through team-based sustainability challenges

SOLUTION

Gamification-powered global employee engagement with dedicated community

AWorld deployed a gamification-powered sustainability engagement program for Cognizant's global workforce, featuring a dedicated sustainability community, SDG-aligned education, and competitive team challenges. The program's headline challenge goal was achieved in just 17 days — a testament to the power of intrinsic motivation.