PXMart, Taiwan's largest supermarket chain, integrated AWorld gamification and sustainability modules into its PXpay loyalty application. The deployment engaged 50,000 users who completed over 725,000 positive environmental actions. This case study illustrates how embedding CO2 metrics and educational content into existing retail platforms drives measurable behavior change and customer retention.
CASE STUDY
Integrating AWorld into Pxmart: sustainability and rewards through a green loyalty program
The Company:
PX Mart
Sector:
Retail
Target Audience:
Customers
PROFILE
PXMart is Taiwan's leading supermarket chain
- Taiwan's largest supermarket chain with over 1,000 stores
- Millions of loyal customers served daily across the island
- Committed to aligning retail operations with sustainability goals
OBJECTIVE
Align PXMart's loyalty strategy with sustainability objectives
- Integrate green rewards into the existing PXpay loyalty app
- Educate customers about sustainable consumption habits
- Measure and amplify environmental impact at scale
SOLUTION
AWorld integrated into PXpay with CO2 metrics, education, and challenges
AWorld was embedded into PXMart's flagship PXpay app, providing customers with CO2 footprint metrics, curated sustainability education, and gamified challenges with loyalty reward integration. The result was one of AWorld's highest-engagement retail deployments to date.
RESULTS
Measurable impact on engagement and sustainability
Enhance your loyalty program with sustainability!
Integrate AWorld into your retail platform and drive lasting customer engagement