The Milano Cortina 2026 Olympic sustainability initiative utilized AWorld to engage fans through the NOW26 Public Community. This platform tracked 113,010 sustainable actions and achieved an 82.5 percent active participation rate. The program resulted in 772,000 kg of CO2 savings by integrating mobility tracking, gamified quizzes, and progressive missions aligned with UN Sustainable Development Goals.

CASE STUDY

NOW26: Milano Cortina 2026 and AWorld turn the Olympic Games into a lasting climate movement

The Company:

Fondazione Milano Cortina 2026

Sector:

Sport & Major Events

Target Audience:

Fans, volunteers and partners

PROFILE

Fondazione Milano Cortina 2026 organized one of the world's largest visibility platforms

  • Organizing Committee of the XXV Olympic Winter Games and XIV Paralympic Winter Games (February–March 2026)
  • Hosted across Milan, Cortina d'Ampezzo, Valtellina, Val di Fiemme and Anterselva, a multi-venue event of unprecedented scale for Italy
  • Long-standing commitment to leaving a lasting environmental and social legacy beyond the sporting celebration

OBJECTIVE

Translate the global visibility of the Games into measurable daily action

  • Seize the global reach of the Olympic Games to spark a lasting cultural shift on climate
  • Engage fans, partners and volunteers in a journey of environmental and social responsibility
  • Build an active community that would generate measurable impact and last beyond the event itself

SOLUTION

The NOW26 Public Community: progressive missions, gamification and measurable impact

  • AWorld designed the NOW26 Public Community, structured around a progressive collective mission starting at 10,000 actions, crushed in days and raised to 100,000
  • Multi-topic educational content (sport, energy, mobility, waste, food, SDGs), Carbon Footprint assessments and quizzes with three difficulty levels
  • Integrated Mobility Tracker that automatically rewarded sustainable trips with no manual input
  • 10 dedicated push notifications aligned to key Olympic moments kept engagement high throughout the 1.5-month mission
  • Supported by integrated communication across official Milano Cortina 2026 channels, a dedicated landing page and editorial coverage

RESULTS

Measurable impact on engagement, education and climate

0K
Sustainable actions (+13% vs goal)
0%
Active participation rate
0kg
CO₂ saved

Turn your event into a platform for measurable sustainability

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