Levissima, part of Sanpellegrino Group, implemented AWorld gamification tools to activate its Rigeneriamo insieme community. The project integrated carbon footprint calculators and educational missions within a webview platform. Results included 5,400 new users and an engagement rate exceeding 80 percent. This initiative demonstrates how digital tools drive environmental awareness and consumer brand loyalty.
CASE STUDY
Rigeneriamo insieme: the Levissima community for a more conscious future
The Company:
Levissima
Sector:
Consumer Goods
Target Audience:
Consumers
PROFILE
Levissima is a leading Italian mineral water brand
- Iconic Italian mineral water brand, part of the Sanpellegrino Group
- Sourced from the Italian Alps with a heritage of environmental stewardship
- Committed to sustainable packaging and community engagement
OBJECTIVE
Engage consumers through gamified sustainability experiences
- Activate the Rigeneriamo insieme community around sustainability
- Increase awareness of carbon footprint among consumers
- Drive repeat engagement through missions and educational content
SOLUTION
AWorld-powered webview tools on the Rigeneriamo insieme platform
AWorld's engagement tools were embedded as a webview within Levissima's Rigeneriamo insieme website, offering users carbon footprint calculators, educational missions, and reward mechanisms, turning the brand's community into an active force for environmental change.
RESULTS
Measurable impact on engagement and sustainability
Turn your brand's community into a sustainability laboratory
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