CASE STUDY · LOYALTY & CONSUMER ENGAGEMENT
Levissima Rigeneriamo Insieme 2026
The Purity Program: how an iconic mineral water brand transformed its loyalty from transactional point collection into an always-on relational ecosystem, with AWorld as the gamification engine and points bank.
The Company:
Sector:
Beverage / FMCG
Target Audience:
Consumers
The project at a glance
01 · THE CLIENT
An Alpine icon, a new way to reward loyalty
Levissima (Sanpellegrino S.p.A., Nestlé Group) is one of Italy's most iconic mineral water brands. Deeply tied to its home territory, the heart of the Central Alps, the company has always championed the values of purity, the outdoors and regeneration. Rigeneriamo Insieme was created as a project for people who want to actively contribute to protecting the environment and regenerating themselves, consolidating the brand's positioning around sustainability.
- Mineral water from the Central Alps, part of the Nestlé Group
- Positioning: purity, outdoors, regeneration
- Brand platform: Rigeneriamo Insieme
- 2026 loyalty program: Purity Program
02 · THE CHALLENGE
Closing the loyalty gap: from "buy and win" to Share of Life
Levissima's funnel revealed a gap in the loyalty stage. The strategic goal was to overcome the fragmentation between temporary prize contests, editorial activities and social initiatives, transforming loyalty from a purely transactional model (buy and win) into a relational and educational one, the so-called "Share of Life".
6 → 8-10
purchases/year per user: the program's business goal
Always-on
continuous engagement between one purchase and the next, beyond one-off contests
1 single
unified experience instead of fragmented initiatives
Business, experience, technology
Business
Increase purchase frequency from 6 to 8-10 transactions per year and reduce churn.
Experience
Unify the user journey into a single platform able to reward continuous engagement.
Technology
An infrastructure able to measure concrete, certified actions, guaranteeing the integrity and full verifiability of every data point.
03 · THE SOLUTION
The Purity Program: an always-on climb to the summit
"Rigeneriamo Insieme 2026" is not a simple point collection but an always-on program accessible via Web App (rigeneriamoinsieme.it). The system is structured as a "Climb to the Summit": every positive action, whether a purchase, learning or wellbeing, earns Purity Points, advances the user through Alpine-themed loyalty statuses (such as Forest and Glacier) and unlocks rewards tied to nature and the outdoors, like plant visits or nights in a chalet.
How the climb works
How points are earned
- €1 = 10 Purity Points: just photograph the receipt and points are credited instantly on all Levissima products.
- AWorld missions = extra points: daily quizzes, surveys and recommended content earn additional points, and keeping the "momentum" for several consecutive days generates bonuses.
- More points, more opportunities: at each stage the best performers win, and status points bring users closer to the final grand prize.
The rewards of the climb
- Stage rewards: €50, €20 and €5 gift cards for the top performers of each stage.
- Final rewards: the top 15 in each status win a unique experience, a Garmin smartwatch or a €150 Decathlon gift card.
Three stages, an expedition open to all
The climb runs across three stages: you can join at any time. At the start of each stage the Purity Points reset but are not lost: they become Status Points, which bring users closer to the final grand prize.
15 June - 20 August 2026
26 October - 31 December 2026
21 August - 25 October 2026
15 June - 20 August 2026
21 August - 25 October 2026
26 October - 31 December 2026
AWorld at the center: the ecosystem's points bank
In a microservices architecture, AWorld acts as the central technology engine (Master Wallet and Gamification Engine) and represents the Single Source of Truth for points across the entire ecosystem, through an event-driven, API-first cloud infrastructure. Around the AWorld engine, best-in-class partners work in synergy.
FRONTEND & UI
Ogilvy
Develops the mobile-first Web App and the program's user interface.
TRANSACTIONAL LAYER
Winning
Validates the itemized receipts uploaded by users via OCR and manages the prize-contest side.
ECONOMETRICS & CRM
Jakala
Defines the "exchange rate" between receipts and digital actions and the CRM strategy.
IDENTITY
Gigya
Provides the unique User ID for Single Sign-On and data reconciliation across the Nestlé ecosystem.
The Dual Wallet system
Wallet Wave · Purity Points
Temporary points that reset at the end of each seasonal "wave", with quarterly community challenges: they feed leaderboards and stage rewards.
Wallet Status · Experience Points (XP)
Perpetual points that accumulate the user's history and level up loyalty statuses, all the way to the final grand prize.
04 · THE FLOW
How the AWorld engine works
Server-to-Server data ingestion
When a user uploads a receipt, Winning validates it and instantly calls AWorld's S2S APIs: the balance updates in real time.
Purchase Gate
Users can learn and play, but without at least one recorded purchase the rewards stay locked. It is AWorld that tells the frontend when the "has_purchased" flag turns positive.
Behavioral and educational lever
Daily missions, SDG-related content, sustainability quizzes, surveys and green mobility milestones, delivered via API by the Impact Engagement engine.
Weekly caps to protect the user
Responsible-gaming logic with weekly limits on engagement points: digital interaction supports the purchase without devaluing it.
05 · THE RESULTS
A seamless experience up front, enterprise integrity behind
The user only experiences the thrill of the game, the environmental impact and the reward; AWorld technology guarantees integrity, enterprise security and real-time synchronization of every transaction and mission. The first two years of collaboration have already proven the strength of the model.
“AWorld is among the pages that convert and engage the most on the platform.”
Levissima
Client feedback
TOWARD 2026
Loyalty that scales
Building on these results, the program has been renewed and evolved into the Purity Program 2026, with the Dual Wallet system, real-time receipt validation and the stated goal of raising purchase frequency from 6 to 8-10 transactions per user per year, turning every bottle into a step of the climb and every user into an ally of the mountain.
Want to build relational loyalty for your brand?
AWorld Lab is the API-first platform for gamification and digital engagement: a points engine, missions and educational content ready to integrate into your ecosystem.