CASE STUDY · LOYALTY & CONSUMER ENGAGEMENT
Levissima Rigeneriamo Insieme 2026
The Purity Program: how an iconic mineral water brand transformed its loyalty from transactional point collection into an always-on relational ecosystem, with AWorld as the gamification engine and points bank.
The Company:
Levissima
Sector:
Beverage / FMCG
Target Audience:
Consumers
01 · THE CLIENT
An Alpine icon, a new way to reward loyalty
Levissima (Sanpellegrino S.p.A., Nestlé Group) is one of Italy's most iconic mineral water brands. Deeply tied to its home territory, the heart of the Central Alps, the company has always championed the values of purity, the outdoors and regeneration. Rigeneriamo Insieme was created as a project for people who want to actively contribute to protecting the environment and regenerating themselves.
- Mineral water from the Central Alps, part of the Nestlé Group
- Positioning: purity, outdoors, regeneration
- Brand platform: Rigeneriamo Insieme
- 2026 loyalty program: Purity Program
02 · THE CHALLENGE
From "buy and win" to Share of Life
The strategic goal was to overcome the fragmentation between temporary prize contests, editorial activities and social initiatives, transforming loyalty from a purely transactional model (buy and win) into a relational and educational one, the so-called "Share of Life".
Always-on
continuous engagement between one purchase and the next, beyond one-off contests
Unify the user journey into a single platform able to reward continuous engagement.
1 single
unified experience instead of fragmented initiatives
A platform that informs and engages people on sustainability, turning everyday participation into small, concrete actions.
03 · THE SOLUTION
The Purity Program: an always-on climb to the summit
Rigeneriamo Insieme is a loyalty program that rewards lifestyle and virtuous behaviors, not just purchases. With this project Levissima chose to build a community of consumers aligned with the brand's mission, rewarding them for their everyday life choices. Accessible via Web App (rigeneriamoinsieme.it), the program is structured as a "Climb to the Summit": every positive action, whether a purchase, a piece of content or a wellbeing gesture, earns Purity Points, advances the user through Alpine-themed statuses (such as Forest and Glacier) and unlocks rewards tied to nature and the outdoors, like plant visits or nights in a chalet.
Three stages, an expedition open to all
The climb runs across three stages: you can join at any time. At the start of each stage the Purity Points reset but are not lost: they become Status Points, which bring users closer to the final grand prize.
15 June - 20 August 2026
26 October - 31 December 2026
21 August - 25 October 2026
15 June - 20 August 2026
21 August - 25 October 2026
26 October - 31 December 2026
AWorld at the center: the engagement engine of the entire ecosystem
In a microservices architecture, AWorld acts as the central technology engine (Master Wallet and Gamification Engine) and represents the Single Source of Truth for points across the entire ecosystem, through an event-driven, API-first cloud infrastructure.
The Dual Wallet system
Wallet Wave · Purity Points
Temporary points that reset at the end of each seasonal "wave", with quarterly community challenges: they feed leaderboards and stage rewards.
Wallet Status · Experience Points (XP)
Perpetual points that accumulate the user's history and level up loyalty statuses, all the way to the final grand prize.
04 · THE FLOW
How the AWorld engine works
Real-time points
Every receipt uploaded updates the user's points balance instantly: no waiting, the result is immediate.
Purchases unlock rewards
Learning, playing and staying informed earn points; rewards activate with a purchase, keeping engagement tied to real brand value.
Missions that inspire
Quizzes, content and small challenges on sustainability and well-being turn every day into a chance to learn and improve everyday habits.
A balanced pace
Weekly limits keep the experience healthy over time: digital engagement supports the purchase, without ever forcing it.
05 · THE RESULTS
A seamless experience up front, enterprise integrity behind
The user only experiences the thrill of the game, the environmental impact and the reward; AWorld technology guarantees integrity, enterprise security and real-time synchronization of every transaction and mission.
“AWorld is among the pages that convert and engage the most on the platform.”
Levissima
Client feedback
Want to build relational loyalty
for your brand?
AWorld Lab is the API-first platform for gamification and digital engagement: a points engine, missions and educational content ready to integrate into your ecosystem.