Iren Luce e Gas integrated AWorld into its loyalty application to drive sustainable customer behavior. The initiative recorded 147,053 positive actions and a 79 percent increase in carbon footprint calculator completions. This B Corp certified platform provides real time emissions tracking and educational microlearning to over 2 million energy customers.
CASE STUDY
With AWorld, Iren Luce e Gas rewards customers for making sustainable choices
The Company:
Iren
Sector:
Utilities
Target Audience:
Energy Customers
PROFILE
Iren is a major Italian operator in the energy, environmental, and infrastructure sectors
- Over 2 million energy customers
- 2.7+ million residents served
- Italy's largest district heating services provider
OBJECTIVE
Help customers monitor their carbon footprint and reduce energy waste
- Enable customers to monitor carbon footprint based on actual consumption
- Encourage sustainable daily habits and reduce energy waste
- Revitalize the BeIren loyalty program through enhanced customer engagement
SOLUTION
AWorld integrated into IrenYou application
Real-time CO₂ emissions tracking via automatic data collection, educational content library access, sustainable action logging capabilities, collective challenge participation with point rewards, and loyalty program revitalization.
RESULTS
Measurable impact on customer engagement and sustainability
Drive +79% engagement with ActNow
Iren saw a +79% increase in carbon footprint completions because they didn't just give customers a tool. They built a measurable engagement program.
ActNow, our consumer engagement platform, powered the program: real-time CO₂ tracking, gamified missions, rewards integration, and analytics that prove ROI to marketing and sustainability teams. The same engine drives loyalty in utilities, retail, banking, and any consumer-facing business serious about sustainability.