Financial education and wellbeing
for your customers
A personalised journey that makes every customer more confident in their choices. Inside the bank’s app, with the bank’s brand.
We work with:
Official UN partner · Google App of the Year 2023 · B-Corp · ISO/IEC 27001
Results you can see on the P&L
The value for the bank
More products per customer
People who understand choose with confidence, and the bank makes the right offer at the right time.
Customers who stay
A daily habit with visible progress keeps people active and close to the bank.
Customers you truly know
Goals, interests and life moments, shared with the customer’s consent, straight into the CRM.
Evidence for the regulator
We measure real improvements and deliver them ready for ESG reporting.
Customers buy what they understand
Faced with a product they don’t understand, customers put it off: managed savings, protection and pensions stay on hold. The bank that offers an education journey removes this barrier and reaches the moment of choice first.
A journey that helps people grow, and proves it with numbers.
Every customer starts from a different place. The platform identifies it and supports them over time.
Measures knowledge, habits and confidence, and sets the starting point.
Games, points and rewards turn interest into a habit.
Every step forward becomes a reward for the customer and a data point for the bank.
A journey for each person: short lessons, activities and quizzes.
Shared goals and a community that keep commitment alive.
Measures knowledge, habits and confidence, and sets the starting point.
A journey for each person: short lessons, activities and quizzes.
Games, points and rewards turn interest into a habit.
Shared goals and a community that keep commitment alive.
Every step forward becomes a reward for the customer and a data point for the bank.
ENGAGEMENT
The game that keeps people playing.
Mechanics that turn learning into a habit and keep customers active over time. Industry benchmarks for gamified engagement programmes.
with gamification
loyalty programmes
A complete engagement system
Far beyond lessons and streaks, configurable for every segment and goal.
Personalised journeys
Each customer moves along their own path, at their own pace.
Quizzes and challenges
Test yourself and improve, lesson after lesson.
Leaderboards
Healthy competition, individual and between teams.
Points and streaks
Consistency rewarded, day after day.
Team missions
Shared goals that build community and belonging.
Redeemable rewards
A rewards catalogue put together by the bank.
A scientific index of financial wellbeing
From 0 to 100 on resilience, perception, knowledge and behaviours. Built on the OECD/INFE, CFPB, Melbourne Institute and FCA frameworks.
0–35 points
Resilience
Objective financial health: savings, debt, liquidity, protection, growth.
0–25 points
Perception
Subjective wellbeing: control, resilience to the unexpected, stress, goals.
0–20 points
Knowledge
Literacy: inflation, compound interest, diversification.
0–20 points
Behaviours
Habits: budgeting, saving, planning.
Customer Intelligence
Know what every customer needs, and when
Every interaction produces a data point
and the bank spots the right moment for every offer.
- Complete profile: 0–100 index, interests, goals and behaviours, always up to date.
- Segments to target: a dashboard that tells you which customers to contact, with which offer and when.
- Inside the CRM: data collected with the customer’s consent and stored in the EU.
The platform
Ready to use, with the bank’s brand
Live in a few days
depending on the bank’s needs.
White-label and multi-tenant
Content that keeps evolving
AI that personalises
Why AWorld
Four reasons to start here.
Proven experience
Working with major institutions since 2019. Official UN partner, Google App of the Year 2023, B-Corp, more than 250 organisations.
Independent education
Lessons are education only. Compliance signs them off without reservations.
Measurable results
A 0 to 100 score that tracks people’s real growth, ready for the board.
Complete platform
Multi-topic and multi-tenant: financial education today, any engagement topic tomorrow. Data stays with the bank, in the EU.
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working with major institutions
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organisations
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Google App of the Year 2023
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official partner
Real cases
Financial education at scale
Projects with banks, foundations and institutions, from design to scale-up.
Scelte Future
Financial education and incentivised saving for families in economically vulnerable situations.
- Web app with financial education, coaching and savings tracking
- A journey for the whole family: parents, activities with children, modules for teenagers
- Non-competitive gamification and behavioural nudging
The whole family
Fondazione Compagnia di San Paolo, Intesa Sanpaolo, Fondazione Ufficio Pio and Intesa Sanpaolo Assicurazioni. AWorld as technology partner.
Think Financial Wellbeing with HSBC
A digital academy tailored to each person, with short, engaging lessons.
- Scientific 0–100 profiling on resilience, perception, knowledge and behaviours
- Journeys for women, young people and seniors; content for every context and stage of life (home, retirement…)
- More than 50 journeys and a dedicated dashboard for the bank
50+ journeys
HSBC, Sustainability and Inclusion team. First multilingual release, designed to be extended to other countries.
Compliance by design
Trust and compliance
GDPR and EU data
Compliant processing, the bank’s data stays with the bank, never resold.
Scientific frameworks
Model aligned with OECD/INFE, CFPB, Melbourne Institute and FCA.
Independent education
Lessons contain educational content only.
Validated content
Journeys curated and reviewed with the client, with transparent rules for every level.
ISO/IEC 27001
Certified information security management.
Ready for reporting
Measurable improvements and exportable data to support ESG and wellbeing reporting.
See what it can do for your bank
In twenty minutes: profiling, personalised plan, engagement and results dashboard, with the bank’s identity.