The FIFA World Cup 2022 partnership with AWorld utilized the #Scoring4TheGoals digital challenge to promote environmental awareness among fans globally. This initiative enabled 32 national teams to compete in tracking sustainable behaviors. The campaign resulted in over 100,000 verified positive actions, demonstrating the scalability of gamified engagement in sports.
CASE STUDY
#Scoring4TheGoalsthe world cup for the future of the planet
The Company:
FIFA World Cup
Sector:
Sports
Target Audience:
Football Fans
PROFILE
FIFA, the global governing body of football
- Founded in 1904 and headquartered in Zurich, Switzerland
- Governing body for world football with 211 member associations
- Committed to using football as a force for positive global change
OBJECTIVE
Engage FIFA World Cup Qatar 2022 fans in sustainability education and action
- Harness the global reach of the World Cup for sustainability awareness
- Create team-based sustainability competition across all 32 participating nations
- Drive positive actions for People and Planet during the tournament
SOLUTION
The #Scoring4TheGoals digital challenge, one team per World Cup country
AWorld created the #Scoring4TheGoals challenge for FIFA World Cup Qatar 2022, enabling fans from all 32 participating nations to form national teams and compete in logging sustainable actions. The campaign leveraged football's unparalleled global reach to drive environmental awareness on a world stage.
RESULTS
Measurable impact on engagement and sustainability
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