Cognizant implemented a gamification powered sustainability engagement program to align a global workforce with ESG targets. The initiative attracted over 15000 users and generated 196000 educational sessions. Key performance indicators included a 77 percent engagement rate and the completion of primary challenge goals within 17 days using SDG aligned content.
CASE STUDY
Cognizant: promoting a culture of sustainability through active engagement
The Company:
Cognizant
Sector:
Technology
Target Audience:
Employees
PROFILE
Cognizant is a leading American multinational in digital services
- Leading American multinational for digital services, consulting, and technology
- Global workforce of over 300,000 employees across 40+ countries
- Committed to embedding sustainability into corporate culture worldwide
OBJECTIVE
Foster a culture of sustainability among employees globally
- Engage employees across geographies in a shared sustainability journey
- Educate staff on SDGs and their role in achieving corporate ESG targets
- Drive competitive engagement through team-based sustainability challenges
SOLUTION
Gamification-powered global employee engagement with dedicated community
AWorld deployed a gamification-powered sustainability engagement program for Cognizant's global workforce, featuring a dedicated sustainability community, SDG-aligned education, and competitive team challenges. The program's headline challenge goal was achieved in just 17 days, a testament to the power of intrinsic motivation.
RESULTS
Measurable impact on engagement and sustainability
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