AWorld implemented a dedicated sustainability hub for MotoGP to engage its global fan base across 200 countries. The initiative resulted in 2,948 registered users completing 18,009 educational episodes and logging 569,465 sustainable actions. This project demonstrates how gamified platforms translate brand reach into measurable environmental impact within the motorsport industry.
CASE STUDY
Case Study MotoGP - Adrenaline and Sustainability
The Company:
MotoGP
Sector:
Sports
Target Audience:
Racing Fans
PROFILE
MotoGP — the world's premier motorcycle racing championship
- World's premier motorcycle racing championship followed in 200+ countries
- One of motorsport's most powerful global brands
- Increasingly committed to sustainability and responsible racing
OBJECTIVE
Engage and educate MotoGP fans about sustainability
- Use MotoGP's global platform to reach fans with sustainability content
- Create an engaging in-app sustainability experience for racing enthusiasts
- Generate measurable environmental actions from the fan community
SOLUTION
A dedicated MotoGP sustainability hub with challenges and educational episodes
AWorld created a dedicated MotoGP area within its platform, featuring themed sustainability challenges and 10 exclusive educational episodes. Fans could engage with content tailored to motorsport culture while logging real-world sustainable actions — proving that speed and sustainability go hand in hand.
RESULTS
Measurable impact on engagement and sustainability
Work in sports, motorsports, or entertainment?
Turn your fan community into a force for sustainability with AWorld
Other case studies
REGIONE UMBRIA
SERIE A - LEGA CALCIO
PXMART
ELECTROLUX
COGNIZANT
URBAN LAB
PULSEE
CONAD
EARTH DAY 2023
UNIVERSITA CATTOLICA DI PIACENZA
LEVISSIMA
FINDOMESTIC
AGN ENERGIA
GIORNATA DELLA TERRA 2024
UNIVERSITY OF COLORADO BOULDER
BLUE COMMUNITIES
NITTO ATP FINALS
BACK TO THE FUTURE - ELISA
FIFA WORLD CUP
