CASE STUDY

Sustainability in action: how Electrolux turned Fuorisalone into a sustainability engagement hub

The Company:

Electrolux

Sector:

Consumer Electronics

Target Audience:

Event Visitors & Employees

PROFILE

Electrolux is a global leader in sustainable home appliances

Swedish multinational and one of Time's Top 100 Most Sustainable Companies 2024
Global leader in home appliances with a commitment to sustainable living
Actively integrating sustainability into brand experiences and events

OBJECTIVE

Increase sustainability awareness and engagement at Fuorisalone 2024

Transform a design event into a sustainability engagement hub
Deliver measurable environmental education to event visitors
Create team-based sustainability challenges for Electrolux employees

SOLUTION

QR-activated sustainability stations and Team Electrolux challenges at Fuorisalone

AWorld powered Electrolux's sustainability activation at Fuorisalone 2024 with QR-activated engagement stations throughout the venue, gamified Team Electrolux challenges, and a curated library of sustainability content. The result was one of the most impactful event-based sustainability programs ever run.