Iren, a major Italian energy operator, integrated AWorld into the IrenYou application to enhance customer engagement and sustainability tracking. The platform provides real time CO2 emissions monitoring and gamified educational content. This implementation resulted in 147,053 recorded sustainable actions and a 79 percent increase in carbon footprint completions for the utility provider.

CASE STUDY

With AWorld, Iren Luce e Gas rewards customers for making sustainable choices

The Company:

Iren

Sector:

Utilities

Target Audience:

Energy Customers

PROFILE

Iren is a major Italian operator in the energy, environmental, and infrastructure sectors

  • Over 2 million energy customers
  • 2.7+ million residents served
  • Italy's largest district heating services provider

OBJECTIVE

Help customers monitor their carbon footprint and reduce energy waste

  • Enable customers to monitor carbon footprint based on actual consumption
  • Encourage sustainable daily habits and reduce energy waste
  • Revitalize the BeIren loyalty program through enhanced customer engagement

SOLUTION

AWorld integrated into IrenYou application

Real-time CO₂ emissions tracking via automatic data collection, educational content library access, sustainable action logging capabilities, collective challenge participation with point rewards, and loyalty program revitalization.

RESULTS

Measurable impact on customer engagement and sustainability

0
Users engaged
0
Educational content views
0
Positive actions recorded
+0%
Increase in carbon footprint completions

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